Do people in our journalist/political advocacy end of the blogosphere know that large organizations are using blogs for internal communication?
I'm at Verizon currently in IT but working to deploy a WiFi network in Manhattan. I was looking for the intersection between IT and community. I knew I needed to leverage the rest of the IT community in order to get a summary every day. I started to use Traction software to see the community of people who would inform me of what’s going on. . . .Looks like Jeff Jarvis was there too.
The problem with cc lists is that you have to decide if the email is spam or if you've hit the right audience. I needed to find a way in which I would be fully informed but I didn't have to decide who to inform. Another problem with email is that it's gone. I didn't want to have to go into everyone's email to see what had been read or not. I also needed the right technical people to highlight what I thought was important and what they thought I needed to see. I looked at a number of tools, and Traction seemed to do what I needed to do. I needed to fit it into the workflow. Everyone lives out of their email in box. You can host server side, but you can notify people. When they're notified it's a digest. I started to seed it, and I knew from previous email threads who was always active. There's always a core, chatting. I sat them down and showed them how to use the tool. I also made sure I had upper management involved.
UPDATE: Glenn links to this report from the same conference in the Boston Globe.
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