American Jewish groups are backing a pro-Israel TV ad campaign to bolster support for that embattled nation in the U.S. The American Jewish Committee is a driving force behind that effort.
... ... The pro-Israel ad campaign will position the country as a beacon of freedom in a rough area of the world. It also will argue that Israel is committed to the peace process, having already signed agreements with former adversaries Egypt and Jordan.
The pro-Israel ads may go head-to-head with those from Saudi Arabia. That Qorvis Communications-developed campaign, pitching the Kingdom as a reliable U.S. ally and partner in the so-called "war on terror" is ready to run, QC CEO Michael Petruzzello has told this website. The Saudi campaign will run through Sept. 11, the one-year anniversary of the day that 19 hijackers--of which 15 were Saudis--launched their terror attacks on the U.S.
Update: The JTA has much more detail and background on the Israeli PR campaign.
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