Kesher Talk

Sex sells, sort of: Iain's has our Data Dump column on TechCentralStation today, reporting that "media buyers got a rude awakening last week when a new study claimed to find that programs with strong sexual or violent content blurred the minds of their viewers so much that they remembered fewer adverts than those who had watched less glamorous programs. If this seemed too hilariously ironic to be true, then it was because the researchers were overselling their findings while at the same time not being forthcoming enough about who sponsored the research."

posted by Howard @ 7/08/2002 10:09:06 AM